PPC and paid campaigns
Plan a bounded campaign around a clear offer, relevant landing page and consent-aware enquiry measurement, with spend and launch controls agreed first.
A campaign can generate clicks while the landing page leaves visitors uncertain or the reporting counts the wrong action. More budget does not repair a weak offer or an untested enquiry route.
A campaign scope that names the audience, destination, spend limits and genuine conversion event, so decisions are based on useful evidence rather than clicks alone.
Agree the buyer intent, message and landing-page journey before selecting campaign structure. Check that the page and enquiry handover support the promise.
Separate media budget from management and implementation fees. Name the account owner, review points and stop rules before any campaign is enabled.
Define a legitimate saved enquiry and consent requirements. Exclude visits, button clicks, spam and synthetic tests from claims of customer acquisition.
Campaign changes and launch require explicit approval from the authorised account owner. Media spend is never enabled by submitting this enquiry.
This project illustrates a website and enquiry destination. No paid-campaign performance result is claimed from it.
PPC + SEO · 13+ year partnership
A search programme that kept compounding: more enquiries, stronger performance and an enduring monthly relationship.
We agree the responsibilities and acceptance checks before building, then review the result with the people who will use it.
Review the offer, account access, audience and landing page. Identify any website or measurement blocker before launch.
Prepare the agreed campaign and destination for review. Verify conversion definitions, privacy choices and exact budget limits.
The authorised account owner enables the approved campaign, then reviews spend and enquiry quality against the agreed limits.
Campaign management, landing-page work and measurement are scoped separately from advertising spend. No fixed management fee, ad budget or return is promised on this page.
The proposal separates media spend from management, website and measurement work so the total commitment is clear.
Not where the destination or genuine conversion measurement is unqualified. We identify those blockers before recommending launch.
No. Demand, competition, the offer and follow-up affect results. We agree bounded tests, review points and reporting rather than a guaranteed return.
Tell us about your current tools and the handover that needs to work better. We will review the fit and agree a sensible scope before any work starts.
No obligation to replace your tools. No automatic commitment to an audit or subscription.